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A Short History of Food, Societal Evolution, and the Human Condition
‘Just eat real food.’ But what does ‘real’ even mean in a world of cheap abundance? How did we get here in the first place? This is a story about food…
Jul 6
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Shantanu
1
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A Short History of Food, Societal Evolution, and the Human Condition
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June 2025
Operator Notes: Growth Demands Everyone to Evolve
We’re growing faster than ever — but not everyone, or everything, is evolving. Here’s an honest look at what breaks when people, partners, and systems…
Jun 29
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Shantanu
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Operator Notes: Growth Demands Everyone to Evolve
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Operator Notes on Expansion, Caution, and Cash Flow
What happens after you decide to expand? This is my unfiltered breakdown — across operations, cash flow, and the mental load of growing without burning…
Jun 23
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Shantanu
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Operator Notes on Expansion, Caution, and Cash Flow
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Why Contrast Therapy Feels Like a System Reboot
My body didn’t stop shivering for 2 hours. After five cold plunges and no heat, even a hot shower, coffee, and a sun-baked car couldn’t warm me. It hit…
Jun 15
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Shantanu
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Why Contrast Therapy Feels Like a System Reboot
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What Sauna Does to Your Body — and Why Longevity Experts Swear by It
After testing cold plunges, I turned to sauna. Here's what sauna really does to your body, what the science says, and how it fits into the longevity…
Jun 8
•
Shantanu
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What Sauna Does to Your Body — and Why Longevity Experts Swear by It
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Why I Finally Tried Cold Plunge ❄️🛁
Cold plunging is everywhere — from athletes to founders chasing recovery and focus. Here’s what happened after my first plunge, what science says, and…
Jun 1
•
Shantanu
1
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Why I Finally Tried Cold Plunge ❄️🛁
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May 2025
Is It Time to Expand to New Markets?
We built momentum in Singapore. Now, should we go global—or double down in Singapore?
May 18
•
Shantanu
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Is It Time to Expand to New Markets?
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What AG1, Whoop, and Ultrahuman Taught Me?
Scaling a wellness brand sounds simple: just launch more products. But the hard truth? Focus is harder — and smarter. Here's why I'm doubling down on…
May 11
•
Shantanu
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What AG1, Whoop, and Ultrahuman Taught Me?
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High-Performance Health: How I Stay Sharp and Strong
My job demands high-performance health every day. Today, I’m sharing the systems I use to stay strong and mentally clear: from biomarkers and protocols…
May 4
•
Shantanu
1
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High-Performance Health: How I Stay Sharp and Strong
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April 2025
How Peak Events Changed Our Growth Trajectory
Platform sales helped us start-out. Building our own peak events? That changed everything. How we broke out, doubled revenue — and why I’ll never go…
Apr 27
•
Shantanu
1
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How Peak Events Changed Our Growth Trajectory
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How I Became a CEO
From failing my first startup to running a bootstrapped consumer brand — I share the uncomfortable truths of being a CEO: cash flow, hiring, ownership…
Apr 20
•
Shantanu
2
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How I Became a CEO
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Shopify or BigCommerce as your eCommerce platform?
Choosing the right eCommerce platform is critical. After two years on BigCommerce, I break down real-world pros, cons, and lessons for scaling in…
Apr 12
•
Shantanu
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Shopify or BigCommerce as your eCommerce platform?
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