The Missing Layer

Longevity clinics are sprouting for the wealthy. Supplements are filling gaps for everyone else. But the real unlock is something simpler: a trained…

May 10 • Shantanu

Creatine and Seniors

At a recent longevity meetup, I met people in their 50s & 60s taking creatine wrong or not at all. Some interesting questions came up. Here is what they…

May 4 • Shantanu

April 2026

Turf Keepers

Year 3 just closed at Xandro. Here's what Singapore's cyclical market, the global DTC collapse, and a phrase from a friend taught me about building…

Apr 19 • Shantanu

What does longevity mean?

Three years of building in this space, talking to researchers, scientists, doctors, and consumers. Here's what I've actually landed on.

Apr 12 • Shantanu

1

Inside Singapore's longevity boom

Three years building inside Singapore's longevity ecosystem. Here's my honest operator's map — who's building, what's working, what's missing, and why…

Apr 5 • Shantanu

March 2026

Sleep health as we get older

And why 7 hours feels like a luxury by the time you hit 50 (and Singapore reality)

Mar 22 • Shantanu

1

Building a consumer brand with AI

Three years building a brand without knowing how. How AI changed marketing, compliance, creative, and operations, and where it goes next.

Mar 15 • Shantanu

1

Our First Clinical Study: Unfiltered Story

Blood logistics, dropouts, a Saturday delivery run. What we learned trying to run clinical research from scratch as a small team.

Mar 1 • Shantanu

2

February 2026

A Note on Peptides

Novo Nordisk, Eli Lilly, Hims & Hers. Everyone is betting on peptides. We've been quietly trying to figure them out for a year. Here's an update on…

Feb 22 • Shantanu

Why I'm betting on fermented protein?

We need more protein than ever to stay strong into our 90s. But whey, soy, and pea weren't built for longevity. Fermented fungal protein is. Here's why…

Feb 15 • Shantanu

An Open Letter From The Messy Middle

What I am going through right now.

Feb 1 • Shantanu

1

January 2026

Your BS Detector for Supplement Claims

"Science-backed" is plastered on every supplement bottle. But what does it actually mean — and how can you verify it yourself? Here's a framework.

Jan 11 • Shantanu

3