Operator Note: Competition is a Privilege

It means you’re in a space that matters — one that’s real enough for others to chase and hard enough to stay in.

Oct 26 • 

Shantanu

Can Longevity Be Measured at Home?

The next phase of longevity might not come from another supplement, but instead from the data, sensors, and devices quietly entering our homes.

Oct 19 • 

Shantanu

1

Operator Notes on Trade-offs

Nothing breaks you more than realising that progress itself is a negotiation. Between what you want to do and what you can actually pull off.

Oct 12 • 

Shantanu

2

September 2025

From Booths to Experiences: My Event Marketing Playbook (Still in Progress)

Events look messy - expensive, sweaty, half the time nothing works. At the start, I avoided them. But over the past 2 years, they’ve become one of the…

Sep 28 • 

Shantanu

Longevity Wellness will Break and Rebuild Hospitality

Hotels aren’t built for the way we travel today. Here’s why I believe wellness will break and rebuild hospitality in the next decade.

Sep 21 • 

Shantanu

1

Non-Sleep Deep Rest: The Most Accessible Recovery Tool

Everyone knows sleep is important. Everyone also knows they don’t get enough of it. And yet, for most people, fixing sleep feels impossible. Is there a…

Sep 14 • 

Shantanu

2

August 2025

Can Communities Make Longevity Scalable?

Longevity clinics are rising, but exclusivity can’t scale. Communities—runs, recovery groups, even WhatsApp tribes—may hold the answer. But can they…

Aug 31 • 

Shantanu

Operator Notes on Making Longevity Real

Writing this from Beijing after HYROX. A short reflection on how longevity becomes real — through diagnostics, performance & recovery, and even skin…

Aug 24 • 

Shantanu

1

From Ingredients to Protocols: Why Longevity Needs More Than NMN and Resveratrol

NMN and resveratrol got people excited about longevity — but they won’t take us far. The real breakthroughs will come from full protocols that combine…

Aug 17 • 

Shantanu

Everlab and the New Protocol for Preventive Health

Longevity clinics have exploded over the past two years, from hotel partnerships to AI-driven diagnostics. The industry is young, learning fast, and…

Aug 10 • 

Shantanu

Building Better Longevity Protocols: Gender-Personalised Solutions

Men and women age differently — in biology, hormones, and lifestyle. This post explores why longevity protocols must be personalised, gender-aware, and…

Aug 3 • 

Shantanu

1

July 2025

Note on HRV: What It Means for Your Healthspan

HRV is one of the best ways to understand how well you're aging — and recovering. Here’s what it means, how to improve it, and how I’m thinking about it…

Jul 27 • 

Shantanu

1