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September 2024

📽️Finding success with TikTok livestream selling
TikTok shop launched a year back in SG. We found initial success but then struggled. Today TikTok is our biggest sale channel, with livestreams…
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Shantanu
Can consumer brands get 3+ marketing ROI?
Excel math said 3 ROI in 3 months 🙈 Instead, we bled money for 10 months. During this period, we laid groundwork for better ROI. How did we do it? It…
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Shantanu
3:04
Simple form-value ratio for scalable business
Form-value ratio refers to the avg cost of fulfilling an order compared to avg order value. For a sustainable profitable business, this needs to be…
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Shantanu
4:45
The 3-month growth cycle
At start, I believed growth will come each month. Then realised that growth comes in stages. I have narrowed it to 3-month cycle for our business. How…
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Shantanu

August 2024

Spilling secrets on omega supplements
Omegas are top selling supplement category globally. Omega-3 fatty acid is essential and not made in body. It supports heart health, is…
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Shantanu
Are supplements a form of medicine?
Can supplements like vitamins, minerals and novel ingredients treat diseases? Can they reverse diabetes? Can they prevent (or cure) cancer? Can they…
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Shantanu
How weight loss supplements work?
Weight loss is quite simple - be on calorie deficit and you are good. Most people cannot change their lifestyle and food habits, and turn to…
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Shantanu

July 2024

How to lose weight?
Modern lifestyle's big problem is abundance of bad food. We are no longer hungry. Instead we are fat, and sad. Obesity is the driver of diseases. So…
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Shantanu
Bryan Johnson's Blueprint Longevity Stack
Bryan Johnson spends 2-3 million a year on reversing age. He sells the products via his Blueprint program. You will be surprised at what he sells.
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Shantanu
Unbundling Sirtuins, aka the longevity proteins
Everyone has their favourite longevity pathway. Dr. David Sinclair's favourite is Sirtuins. Let's unbundle the seven sibling Sirtuins, SIRT1-SIRT7. What…
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Shantanu
Starving is a longevity super drug?
Proud to afford delicious food whenever we want? We eat a lot more than we need. We eat bad. These extra comfort calories have become the worst enemies…
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Shantanu
© 2024 Shantanu Kumar
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