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Benchmarks Should Not Be The Goals!
Marketers hide behind industry averages. "The industry benchmark ROI is 1.5, anything higher is good performance". Pure crass shit. Absolute pure crass…
Feb 16
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Shantanu
1
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Benchmarks Should Not Be The Goals!
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To scale with width or depth?
Scale better, not just fast, because making money is important. Scale can be curse since it can multiply your losses. There are two ways to scale …
Feb 9
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Shantanu
3
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To scale with width or depth?
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Marketing for CNY in Singapore
CNY stops the world for 2-3 weeks. In Singapore, companies give an entire week off. The city shuts down. People are visiting family members, giving Ang…
Feb 2
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Shantanu
2
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Marketing for CNY in Singapore
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January 2025
Going back to my roots
Today is not a marketing story. It's personal. When hard times hit, the layers and fluffs get pealed off. I went back to basics, the basics I knew and…
Jan 26
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Shantanu
1
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Going back to my roots
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Everyone ignores this channel - Email
Experts and brands talk about Facebook, TikTok content and ads marketing. There are conversations about search engine marketing. Everyone misses one…
Jan 19
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Shantanu
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Everyone ignores this channel - Email
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My Grand 2025 Plan
We have come a long way, and it allows me to dream. It allows to think big and take risks. It allows to try something unconventional. Let's discuss…
Jan 12
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Shantanu
1
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My Grand 2025 Plan
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Gross margin is a vanity metric.
Brands flaunt gross margin and assume a good gross margin = profits. I tried to rely on gross margin, and it does not help. It gives almost no picture…
Jan 5
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Shantanu
1
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Gross margin is a vanity metric.
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December 2024
My 3 biggest challenges in 2025
After an apparently decent 2024, lots of gaping holes in the business are apparent. I need to fix that asap to stay afloat and continue growing. What…
Dec 29, 2024
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Shantanu
2
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My 3 biggest challenges in 2025
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Failed launches, and why they failed?
Last week I shared an overview of product launch process for us. Today let's look at all the failed and super failed product-launches. We get into…
Dec 15, 2024
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Shantanu
1
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Failed launches, and why they failed?
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How I go about product launches and why?
Apple vs Dyson vs P&G vs Xandro! Let's goooo!
Dec 8, 2024
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Shantanu
2
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How I go about product launches and why?
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Singapore Marathon ed.2 as an exhibitor
2nd year at SG marathon, and I came out so excited from it. Engagement exceeding expectations, fulfilling conversations and excitement to outdo this…
Dec 1, 2024
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Shantanu
1
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Singapore Marathon ed.2 as an exhibitor
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5:45
November 2024
Broke Tiktok records (again), team updates and organic growth myth
We crossed 10K SGD on livestream, finally hitting the milestone. It's been six month since last team and hiring update. It's shown positively mixed…
Nov 17, 2024
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Shantanu
1
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Broke Tiktok records (again), team updates and organic growth myth
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1:49
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