Out of Singapore

Out of Singapore

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Is It Time to Expand to New Markets?
We built momentum in Singapore. Now, should we go global—or double down in Singapore?
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Shantanu
What AG1, Whoop, and Ultrahuman Taught Me?
Scaling a wellness brand sounds simple: just launch more products. But the hard truth? Focus is harder — and smarter. Here's why I'm doubling down on…
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Shantanu
High-Performance Health: How I Stay Sharp and Strong
My job demands high-performance health every day. Today, I’m sharing the systems I use to stay strong and mentally clear: from biomarkers and protocols…
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Shantanu
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April 2025

How Peak Events Changed Our Growth Trajectory
Platform sales helped us start-out. Building our own peak events? That changed everything. How we broke out, doubled revenue — and why I’ll never go…
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Shantanu
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How I Became a CEO
From failing my first startup to running a bootstrapped consumer brand — I share the uncomfortable truths of being a CEO: cash flow, hiring, ownership…
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Shantanu
Shopify or BigCommerce as your eCommerce platform?
Choosing the right eCommerce platform is critical. After two years on BigCommerce, I break down real-world pros, cons, and lessons for scaling in…
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Shantanu
🎬 Rise of Cinematic Storytelling on Social Media
Social media is learning fast from cinema — scripts, soundtracks, colorgrading, and story arcs. Are creators turning Reels into mini movies? And what…
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Shantanu

March 2025

🤳What is "Content Quality" on Social Media?
Why our content isn't working — and what ‘quality’ really means in 2025?
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Shantanu
Nano Creators Helped Build XANDRO
We invested vast sums of money on ads and KOLs in 2023. That almost threatened to shut down the brand in Jan 2024. Then, we started working with real…
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Shantanu
The Power of Scarcity in Entrepreneurship
Scarcity is frustrating. It stops you from executing your dreams, expanding your business, and moving forward. Not having money, people, skills, or…
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Shantanu
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Convert first-time buyers to repeat customers
Acquiring new customers everyday is physically and financially draining. Repeat purchasers save businesses and help them thrive. We get 50%+ repeat…
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Shantanu

February 2025

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