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June 2025

Operator Notes: Growth Demands Everyone to Evolve
We’re growing faster than ever — but not everyone, or everything, is evolving. Here’s an honest look at what breaks when people, partners, and systems…
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Shantanu
Operator Notes on Expansion, Caution, and Cash Flow
What happens after you decide to expand? This is my unfiltered breakdown — across operations, cash flow, and the mental load of growing without burning…
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Shantanu
Why Contrast Therapy Feels Like a System Reboot
My body didn’t stop shivering for 2 hours. After five cold plunges and no heat, even a hot shower, coffee, and a sun-baked car couldn’t warm me. It hit…
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Shantanu
2
What Sauna Does to Your Body — and Why Longevity Experts Swear by It
After testing cold plunges, I turned to sauna. Here's what sauna really does to your body, what the science says, and how it fits into the longevity…
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Shantanu
Why I Finally Tried Cold Plunge ❄️🛁
Cold plunging is everywhere — from athletes to founders chasing recovery and focus. Here’s what happened after my first plunge, what science says, and…
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Shantanu

May 2025

Is It Time to Expand to New Markets?
We built momentum in Singapore. Now, should we go global—or double down in Singapore?
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Shantanu
What AG1, Whoop, and Ultrahuman Taught Me?
Scaling a wellness brand sounds simple: just launch more products. But the hard truth? Focus is harder — and smarter. Here's why I'm doubling down on…
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Shantanu
High-Performance Health: How I Stay Sharp and Strong
My job demands high-performance health every day. Today, I’m sharing the systems I use to stay strong and mentally clear: from biomarkers and protocols…
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Shantanu
3

April 2025

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