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growth

The Power of Scarcity in Entrepreneurship
Scarcity is frustrating. It stops you from executing your dreams, expanding your business, and moving forward. Not having money, people, skills, or…
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Shantanu
4
Convert first-time buyers to repeat customers
Acquiring new customers everyday is physically and financially draining. Repeat purchasers save businesses and help them thrive. We get 50%+ repeat…
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Shantanu
Benchmarks Should Not Be The Goals!
Marketers hide behind industry averages. "The industry benchmark ROI is 1.5, anything higher is good performance". Pure crass shit. Absolute pure crass…
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Shantanu
To scale with width or depth?
Scale better, not just fast, because making money is important. Scale can be curse since it can multiply your losses. There are two ways to scale …
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Shantanu
Everyone ignores this channel - Email
Experts and brands talk about Facebook, TikTok content and ads marketing. There are conversations about search engine marketing. Everyone misses one…
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Shantanu
My Grand 2025 Plan
We have come a long way, and it allows me to dream. It allows to think big and take risks. It allows to try something unconventional. Let's discuss…
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Shantanu
3
Gross margin is a vanity metric.
Brands flaunt gross margin and assume a good gross margin = profits. I tried to rely on gross margin, and it does not help. It gives almost no picture…
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Shantanu
My 3 biggest challenges in 2025
After an apparently decent 2024, lots of gaping holes in the business are apparent. I need to fix that asap to stay afloat and continue growing. What…
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Shantanu
2
Failed launches, and why they failed?
Last week I shared an overview of product launch process for us. Today let's look at all the failed and super failed product-launches. We get into…
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Shantanu
How I go about product launches and why?
Apple vs Dyson vs P&G vs Xandro! Let's goooo!
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Shantanu
3
Singapore Marathon ed.2 as an exhibitor
2nd year at SG marathon, and I came out so excited from it. Engagement exceeding expectations, fulfilling conversations and excitement to outdo this…
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Shantanu
5:45
Broke Tiktok records (again), team updates and organic growth myth
We crossed 10K SGD on livestream, finally hitting the milestone. It's been six month since last team and hiring update. It's shown positively mixed…
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Shantanu
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