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Operator Note: Competition is a Privilege
It means you’re in a space that matters — one that’s real enough for others to chase and hard enough to stay in.
Oct 26
•
Shantanu
Operator Notes on Trade-offs
Nothing breaks you more than realising that progress itself is a negotiation. Between what you want to do and what you can actually pull off.
Oct 12
•
Shantanu
2
From Booths to Experiences: My Event Marketing Playbook (Still in Progress)
Events look messy - expensive, sweaty, half the time nothing works. At the start, I avoided them. But over the past 2 years, they’ve become one of the…
Sep 28
•
Shantanu
Longevity Wellness will Break and Rebuild Hospitality
Hotels aren’t built for the way we travel today. Here’s why I believe wellness will break and rebuild hospitality in the next decade.
Sep 21
•
Shantanu
1
Non-Sleep Deep Rest: The Most Accessible Recovery Tool
Everyone knows sleep is important. Everyone also knows they don’t get enough of it. And yet, for most people, fixing sleep feels impossible. Is there a…
Sep 14
•
Shantanu
2
Operator Notes: Growth Demands Everyone to Evolve
We’re growing faster than ever — but not everyone, or everything, is evolving. Here’s an honest look at what breaks when people, partners, and systems…
Jun 29
•
Shantanu
Operator Notes on Expansion, Caution, and Cash Flow
What happens after you decide to expand? This is my unfiltered breakdown — across operations, cash flow, and the mental load of growing without burning…
Jun 23
•
Shantanu
Why Contrast Therapy Feels Like a System Reboot
My body didn’t stop shivering for 2 hours. After five cold plunges and no heat, even a hot shower, coffee, and a sun-baked car couldn’t warm me. It hit…
Jun 15
•
Shantanu
2
Is It Time to Expand to New Markets?
We built momentum in Singapore. Now, should we go global—or double down in Singapore?
May 18
•
Shantanu
What AG1, Whoop, and Ultrahuman Taught Me?
Scaling a wellness brand sounds simple: just launch more products. But the hard truth? Focus is harder — and smarter. Here's why I'm doubling down on…
May 11
•
Shantanu
How Peak Events Changed Our Growth Trajectory
Platform sales helped us start-out. Building our own peak events? That changed everything. How we broke out, doubled revenue — and why I’ll never go…
Apr 27
•
Shantanu
1
1
Shopify or BigCommerce as your eCommerce platform?
Choosing the right eCommerce platform is critical. After two years on BigCommerce, I break down real-world pros, cons, and lessons for scaling in…
Apr 12
•
Shantanu
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