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Non-Sleep Deep Rest: The Most Accessible Recovery Tool
Everyone knows sleep is important. Everyone also knows they don’t get enough of it. And yet, for most people, fixing sleep feels impossible. Is there a…
Sep 14
•
Shantanu
2
Operator Notes: Growth Demands Everyone to Evolve
We’re growing faster than ever — but not everyone, or everything, is evolving. Here’s an honest look at what breaks when people, partners, and systems…
Jun 29
•
Shantanu
Operator Notes on Expansion, Caution, and Cash Flow
What happens after you decide to expand? This is my unfiltered breakdown — across operations, cash flow, and the mental load of growing without burning…
Jun 23
•
Shantanu
Why Contrast Therapy Feels Like a System Reboot
My body didn’t stop shivering for 2 hours. After five cold plunges and no heat, even a hot shower, coffee, and a sun-baked car couldn’t warm me. It hit…
Jun 15
•
Shantanu
2
Is It Time to Expand to New Markets?
We built momentum in Singapore. Now, should we go global—or double down in Singapore?
May 18
•
Shantanu
What AG1, Whoop, and Ultrahuman Taught Me?
Scaling a wellness brand sounds simple: just launch more products. But the hard truth? Focus is harder — and smarter. Here's why I'm doubling down on…
May 11
•
Shantanu
How Peak Events Changed Our Growth Trajectory
Platform sales helped us start-out. Building our own peak events? That changed everything. How we broke out, doubled revenue — and why I’ll never go…
Apr 27
•
Shantanu
1
1
Shopify or BigCommerce as your eCommerce platform?
Choosing the right eCommerce platform is critical. After two years on BigCommerce, I break down real-world pros, cons, and lessons for scaling in…
Apr 12
•
Shantanu
🎬 Rise of Cinematic Storytelling on Social Media
Social media is learning fast from cinema — scripts, soundtracks, colorgrading, and story arcs. Are creators turning Reels into mini movies? And what…
Apr 6
•
Shantanu
1
🤳What is "Content Quality" on Social Media?
Why our content isn't working — and what ‘quality’ really means in 2025?
Mar 30
•
Shantanu
Nano Creators Helped Build XANDRO
We invested vast sums of money on ads and KOLs in 2023. That almost threatened to shut down the brand in Jan 2024. Then, we started working with real…
Mar 23
•
Shantanu
The Power of Scarcity in Entrepreneurship
Scarcity is frustrating. It stops you from executing your dreams, expanding your business, and moving forward. Not having money, people, skills, or…
Mar 16
•
Shantanu
2
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