growth

Operator Notes on Expansion, Caution, and Cash Flow

What happens after you decide to expand? This is my unfiltered breakdown — across operations, cash flow, and the mental load of growing without burning…

Jun 23 •

Why Contrast Therapy Feels Like a System Reboot

My body didn’t stop shivering for 2 hours. After five cold plunges and no heat, even a hot shower, coffee, and a sun-baked car couldn’t warm me. It hit…

Jun 15 •

Is It Time to Expand to New Markets?

We built momentum in Singapore. Now, should we go global—or double down in Singapore?

May 18 •

What AG1, Whoop, and Ultrahuman Taught Me?

Scaling a wellness brand sounds simple: just launch more products. But the hard truth? Focus is harder — and smarter. Here's why I'm doubling down on…

May 11 •

How Peak Events Changed Our Growth Trajectory

Platform sales helped us start-out. Building our own peak events? That changed everything. How we broke out, doubled revenue — and why I’ll never go…

Apr 27 •

Shopify or BigCommerce as your eCommerce platform?

Choosing the right eCommerce platform is critical. After two years on BigCommerce, I break down real-world pros, cons, and lessons for scaling in…

Apr 12 •

🎬 Rise of Cinematic Storytelling on Social Media

Social media is learning fast from cinema — scripts, soundtracks, colorgrading, and story arcs. Are creators turning Reels into mini movies? And what…

Apr 6 •

🤳What is "Content Quality" on Social Media?

Why our content isn't working — and what ‘quality’ really means in 2025?

Mar 30 •

Nano Creators Helped Build XANDRO

We invested vast sums of money on ads and KOLs in 2023. That almost threatened to shut down the brand in Jan 2024. Then, we started working with real…

Mar 23 •

The Power of Scarcity in Entrepreneurship

Scarcity is frustrating. It stops you from executing your dreams, expanding your business, and moving forward. Not having money, people, skills, or…

Mar 16 •

Convert first-time buyers to repeat customers

Acquiring new customers everyday is physically and financially draining. Repeat purchasers save businesses and help them thrive. We get 50%+ repeat…

Mar 9 •

Benchmarks Should Not Be The Goals!

Marketers hide behind industry averages. "The industry benchmark ROI is 1.5, anything higher is good performance". Pure crass shit. Absolute pure crass…

Feb 16 •

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