Out of Singapore

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How Peak Events Changed Our Growth Trajectory
Platform sales helped us start-out. Building our own peak events? That changed everything. How we broke out, doubled revenue — and why I’ll never go…
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Shantanu
1
Shopify or BigCommerce as your eCommerce platform?
Choosing the right eCommerce platform is critical. After two years on BigCommerce, I break down real-world pros, cons, and lessons for scaling in…
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Shantanu
🎬 Rise of Cinematic Storytelling on Social Media
Social media is learning fast from cinema — scripts, soundtracks, colorgrading, and story arcs. Are creators turning Reels into mini movies? And what…
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Shantanu
🤳What is "Content Quality" on Social Media?
Why our content isn't working — and what ‘quality’ really means in 2025?
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Shantanu
Nano Creators Helped Build XANDRO
We invested vast sums of money on ads and KOLs in 2023. That almost threatened to shut down the brand in Jan 2024. Then, we started working with real…
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Shantanu
The Power of Scarcity in Entrepreneurship
Scarcity is frustrating. It stops you from executing your dreams, expanding your business, and moving forward. Not having money, people, skills, or…
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Shantanu
4
Convert first-time buyers to repeat customers
Acquiring new customers everyday is physically and financially draining. Repeat purchasers save businesses and help them thrive. We get 50%+ repeat…
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Shantanu
Benchmarks Should Not Be The Goals!
Marketers hide behind industry averages. "The industry benchmark ROI is 1.5, anything higher is good performance". Pure crass shit. Absolute pure crass…
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Shantanu
To scale with width or depth?
Scale better, not just fast, because making money is important. Scale can be curse since it can multiply your losses. There are two ways to scale …
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Shantanu
Everyone ignores this channel - Email
Experts and brands talk about Facebook, TikTok content and ads marketing. There are conversations about search engine marketing. Everyone misses one…
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Shantanu
My Grand 2025 Plan
We have come a long way, and it allows me to dream. It allows to think big and take risks. It allows to try something unconventional. Let's discuss…
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Shantanu
3
Gross margin is a vanity metric.
Brands flaunt gross margin and assume a good gross margin = profits. I tried to rely on gross margin, and it does not help. It gives almost no picture…
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Shantanu
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