From Booths to Experiences: My Event Marketing Playbook (Still in Progress)

Events look messy - expensive, sweaty, half the time nothing works. At the start, I avoided them. But over the past 2 years, they’ve become one of the strongest ways we build trust and community.

Hi, I’m Shan. I run Xandro Lab, a science-first longevity brand in Singapore. Every Sunday I write here on Out of Singapore — part diary, part operator notes, part therapy.

This week, I want to share …