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TikTok beats all advertising channels?

DTC #119: Been 14 months of testing ad channels. TikTok Ads has given the most pleasant experience (not 100%). Others not so much. Facebook, Google…

Jun 23 •

DTC 118: Breakdown of Xandro's home page

Over the course of 4 months, we have redesigned the entire home page and product page. What are these changes and why? Let's find out. Absolutely little…

Jun 16 •

DTC 117: Three pillars of conversion rate optimization

I thought good looking theme + conversion driving apps are enough to get high conversion. I was wrong. To get high conversion, the whole funnel has to…

Jun 9 •

DTC 116: Bad, worthless PR to avoid

Public relation (PR) has been a challenging marketing channel. It's meant to give authority and recognition, but immensely hard to get. This has created…

Jun 2 •

DTC 115: Building a creator seeding program

Paid SM is a waste of money. I did not believe in social media. 8 months after launch, I realised SM can't be ignored. I chose a different path - seed…

May 26 •

DTC 114: Boss of any business, cash flow!

A business needs money to run. Rent, salaries, inventory, software and wi-fi are some costs. The consequences of no cash is a non-existent business…

May 12 •

DTC 113: Subscriptions or upsized bundles?

Subscriptions for recurring revenue and bundles for upsell. Right? Lovely, until you realise that subs are expensive and cumbersome to run. Subs is bad…

May 5 •

DTC #111: Still feels like day zero

It's 12 months building a consumer brand. At start, I was unconventional. Took blind risks. Now, I am scared. I feel we are starting from scratch…

Apr 21 •

Problems of selling supplements online (or anywhere)

Supps #102. Every platform has their own rules defined for supplement brands. Brands operate in grey area with "no" regulation. Advertising and sale…

Apr 14 •

Google #102: The merchant centre is the base

You need to set up the merchant centre to sell products via the Google ecosystem. It stores product information, displays it on relevant search results…

Mar 31 •

Google #101: The Google ecosystem for marketing

Heard of "Apple ecosystem" and "Google ecosystem" for smartphones? Same exists for consumer brands - Facebook, Google, TikTok. Google has Search…

Mar 24 •

DTC #110: Can Google Maps help online brands?

Google's SEO gives priority to local results over global. Consumers swear by locally made products. Can we leverage this by a Google maps listing? Let's…

Mar 17 •

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