How to get your first customers in 6 chapters.

Starting a new brand? The hardest part isn’t building the product—it’s getting people to actually try it. You’ll be ignored, and feel as if you're begging. Does it have to be so difficult?

👋 Hola! Welcome to Out of Singapore. This is Shan and I am building Xandro Lab, a longevity science brand. I test, learn, and share business and marketing insights in this weekly newsletter.

My firs…