DTC 115: Building a creator seeding program

Paid SM is a waste of money. I did not believe in social media. 8 months after launch, I realised SM can't be ignored. I chose a different path - seed free products instead of paid posts. Did it work?

👋 Hola! Welcome back to Out of Singapore. I am Shan and I am building businesses from Singapore. Why Singapore of all places? Because it is convenient and offers a great test market.

I was on a brea…