DTC 118: Breakdown of Xandro's home page

Over the course of 4 months, we have redesigned the entire home page and product page. What are these changes and why? Let's find out. Absolutely little text this week.

👋 Nomoshkaar! (that’s Bengali version of “Namaste”) This is Shan and this is a weekly newsletter about building a business, right now a consumer brand. I have been in the 0 to 1 journey for the last two years. Year one was a failure. Year two has been relatively better. Third year is about scale. Scale has been difficult to come by 😭. I will figure it out though, soon.

Today, I am trying graphic writing (weird choice of words). While writing last week’s edition on conversion rate optimization, I realised it needs to be explained using pictures. So, let’s get started with this. If this goes well, I will cover product page design next week.

There are a total of 9 pages to review. Let’s jump straight into it. For best reading experience, read this one on desktop or zoom into each of the pictures.

#1.1 First scroll, the most important screen display

#1.2 Second banner of homepage that didn’t do well.

#2 Second scroll gives trust and purchase options.

#3 Easy payment options help drive 30% of revenue

#4 Validation and then some more validation.

#5 Last ditch effort to convince the remaining 10% users.

#6 Give social validation to the remaining users

#7 Some space for Google SEO and information

#8 Being selfish in the last scroll

This writing took effort. Feels long and not the best readability. Can possibly be broken into a few editions. I may go into depth of these in future. For today, this is it.

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Thank for reading this long edition. Must have taken effort to zoom and read into each picture. I hope this was helpful and gave ideas for your next venture.

Please like and share 😍

Jisoo’s favourite toy

Hahaha, she is a child sometimes. haha.

Tomorrow is a public holiday in Singapore and in other parts of the world. I hope to get a good rest. Hope you get too! Rest well and have a great week ahead!