DTC 113: Subscriptions or upsized bundles?

Subscriptions for recurring revenue and bundles for upsell. Right? Lovely, until you realise that subs are expensive and cumbersome to run. Subs is bad for cash flow. Plus it creates friction.

👋 Hola! Welcome to Out of Singapore. I am Shan and I am building businesses from Singapore. The supplements brand, that I run, started last year. The first two months were bad. To survive, I pitched…