When I launched a supplements brand, I was naïve to believe that customers will love the product value and advertising will scale us to the moon. But, the cold start problem is real. We were crippled
A flywheel to break the chasm
When I launched a supplements brand, I was naïve to believe that customers will love the product value and advertising will scale us to the moon. But, the cold start problem is real. We were crippled