A flywheel to break the chasm
When I launched a supplements brand, I was naïve to believe that customers will love the product value and advertising will scale us to the moon. But, the cold start problem is real. We were crippled
Hola! Welcome to the updated edition of writing out of Singapore. This is Shantanu, writing about building businesses from scratch every week out of Singapore. As promised, I will focus on entreprene…
