👋 Hola! Welcome to Out of Singapore. I am Shan and I write about my venture building journey. I will start adding perspectives from founders on this blog. I will also share unique Singaporean busine…
What's zero to one marketing?
Zero to one marketing is contradictory to traditional marketing. There is no brand identity and story to protect. It's getting foot in the door, often carelessly. Ingenuity matters, not quality.
