First 60-day marketing playbook for a consumer brand

I launched a DTC brand in May. Right now, I am working on acquiring customers. At the same time, I am working on a second brand expected to launch in 45 days. This needs lot of juggling and is tough!

Hola! Hola! This is Shantanu. I write on business, marketing and culture every week out of different spots in Singapore. Today’s spot is home. The weather has been good for last 2 days. I am lazy to …