In pursuit of users, we are going on Xiao Hong Shu

Xiao Hong Shu has become the default search engine for lifestyle choices for Chinese expats, especially women. It's huge. It's aspirational. Content is genuine. So, is it the next Tiktok? 🤯

👋 Hola! Welcome to Out of Singapore. I am Shantanu and I write about building businesses from scratch. I share stories about my initiatives, failures and learnings to encourage you.

I am in India, at…