Third-party attribution is a necessary evil 😈
Our marketing agency keeps complaining about attribution tracking. It annoys me. Attribution is now black-hole ML models, thanks to Apple's privacy changes. Let's break it down to find alternatives.
👋 Hola! Welcome to Out of Singapore. I am Shantanu and I write weekly about the businesses I am building. I want to build 5 brands that do at least 1 Mn annual revenue in the next 5 years.
The first…
