My Grand 2025 Plan

We have come a long way, and it allows me to dream. It allows to think big and take risks. It allows to try something unconventional. Let's discuss these plans.

👋 Hola! Welcome to Out of Singapore. This is Shan and I am building Xandro Lab, a longevity science brand. I test, learn, and share business and marketing insights in this weekly newsletter.

Who are we? We provide evidence-based longevity solutions to enable consumers to age actively. We connect consumers to cutting-edge scientific research. In the past one year, we have seen strong consumer confidence. Right now our base is Singapore.

During this entire time we have been available online-only. The few in-person events we did last year, got positive response and engagement from consumers. I noticed an addictive vibe when we see people offline. The energy is addictive, even when the conversations are short. Post-Covid people are going back to the real world, the physical space. That brings us to my dream for 2025 - build in-person experiences.

Our mission of longevity involves not just products but introducing people to the concept. The concept of longevity is lot more than just popping pills. In 2025, I want to bring people together to drive awareness towards the mission.

Some call this building a community. Others call it offline activation. We would like to call it a “space”. My words are an “idea space” for people to explore, understand and move towards healthy aging (aka longevity).

#1 What’s the proposition?

This dream has four pillars. They come together to create the Idea Space.