Platform sales helped us start-out. Building our own peak events? That changed everything. How we broke out, doubled revenue — and why I’ll never go back. 👉
I missed explaining what is brand-hosted peak event. Platform events are double day sales like 6.6, 7.7 or Singles Day. What we instead did is select days outside of these platform days and called in Xandro Anniversary Sale. This runs independently across all platforms outside of their platform sale events (some overlap but overall independent).
Please feel free to comment if a write up is not clear. I would be so happy to clarify and rewrite.
I missed explaining what is brand-hosted peak event. Platform events are double day sales like 6.6, 7.7 or Singles Day. What we instead did is select days outside of these platform days and called in Xandro Anniversary Sale. This runs independently across all platforms outside of their platform sale events (some overlap but overall independent).
Please feel free to comment if a write up is not clear. I would be so happy to clarify and rewrite.
Thanks!