How I Became a CEO

From failing my first startup to running a bootstrapped consumer brand — I share the uncomfortable truths of being a CEO: cash flow, hiring, ownership, self-doubt, and showing up daily.

👋 Hola! Welcome to Out of Singapore. I’m Shan, and I’m building Xandro Lab, a longevity science brand rooted in evidence and transparency.

Every week in this newsletter, I share my raw, unfiltered experiences of building businesses, navigating challenges, and testing wild marketing and business strategies in the real world.

This one is about what it actually means to be a CEO — and how I became one by failing first.