DTC #111: Still feels like day zero

It's 12 months building a consumer brand. At start, I was unconventional. Took blind risks. Now, I am scared. I feel we are starting from scratch. Improving everything we have done so far. Anxious.

👋 Hola! Welcome to Out of Singapore. I am Shan and I write about building business in Singapore. I closed my first business at the end of 2022. Then joined a CPG innovator in Singapore to launch and…