DTC #103: When business runs out of cash

This week we shut down a skincare brand. Four months in and there was no money in the bank. We were dependent on Facebook advertising and paid media, and spread thin across two markets.

👋 Hola! Welcome to Out of Singapore. I am Shantanu, I prefer to be called Shan (easier and sounds cute). This newsletter shares behind the scenes view of running business in Singapore. Most stories …