Out of Singapore

Out of Singapore

Building a consumer brand with AI

Three years building a brand without knowing how. How AI changed marketing, compliance, creative, and operations, and where it goes next.

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Shantanu
Mar 15, 2026
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👋 Hi, I'm Shantanu. I run Xandro Lab, a longevity science brand based in Singapore. Every Sunday I write these notes - part building diary, part thinking out loud. Sometimes it is marketing or opera…

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