👋 Hola! Welcome to Out of Singapore. This is Shan and I am building Xandro Lab, a longevity science brand. I test, learn, and share business and marketing insights in this weekly newsletter. We built Xandro to be a USD million plus revenue brand in 14 months. This needed to move beyond the comfort of industry benchmarks.
For the first 6-8 months, I kept hearing the same thing: “This is the industry benchmark. This is what’s accepted.” It felt suffocating. I had no prior marketing experience, which made it harder to challenge these assumptions.
