Everlab and the New Protocol for Preventive Health
Longevity clinics have exploded over the past two years, from hotel partnerships to AI-driven diagnostics. The industry is young, learning fast, and redefining what preventive health could look like.
👋🏼 Hi, I’m Shantanu — I run Xandro Lab, a science-first longevity brand in Singapore. I’ve spent the past two years building in the longevity and performance space. Along the way, I’ve seen a wave of new longevity clinics appear across the world — some inside five-star hotels, some as ultra-exclusive memberships, others as high-tech urban hubs.
It’s still a young industry. Chi Longevity in Singapore opened in 2023. Everlab in Australia just raised $15 million. Life Time’s wellness clinics are barely a year old. Founders are experimenting with retreat-based models, partnering with luxury hospitality brands to bundle health with travel. Even in places like Bali, high-end resorts are quietly pivoting to wellness and longevity retreats.
What’s fascinating is how quickly multiple industries are converging here — medicine, hospitality, fitness, private equity, and wellness culture — each bringing different strengths and expectations. Doctors see it as an extension of their expertise. Investors see a high-growth premium category. Consumers see both possibility and uncertainty: Is this the future of health, or an expensive experiment?
Today’s reading includes:
A young and fast-evolving industry
Who’s building longevity clinics
Emerging business models
Economics and growth challenges
Everlab’s approach
Consumer Mindset & Wellness Integration
What’s next?
Closing notes
1. A Young and Fast-Evolving Industry
If you zoom out, the modern longevity clinic industry is barely out of its infancy. We’re talking about a timeline measured in months, not decades. Chi Longevity in Singapore officially opened its first clinic around 2023. Everlab in Australia announced its $15 million raise only a few months ago (it also started in 2023). Life Time’s wellness clinics in the US are just about a year old. Mitohealth, which blends diagnostics with concierge services, has only recently begun to find its footing in USA (this was also launched in 2023/2024).
The speed of launches is striking, but so is the fact that almost everyone is still learning what works. These operators are not scaling a proven formula — they’re building the playbook as they go. Some are betting on luxury retreats in partnership with hospitality chains. Others are leaning into urban membership models. And a few are experimenting with hybrid hubs that mix medical-grade diagnostics with more accessible wellness experiences.
In just the last year, I’ve seen this play out everywhere — in Singapore, in Australia, in conversations with founders in Europe and the US, and even during my own travels in Bali. Resorts are starting to market themselves as “longevity retreats” alongside their usual spa and wellness menus. It’s an industry in experimentation mode, searching for a model that can balance credibility, consumer experience, and economic viability.
2. Who’s Building Longevity Clinics
One of the most interesting things about this space is who’s actually driving it. At the center are doctors — often specialists in internal medicine, geriatrics, or preventive care — who see longevity clinics as a natural extension of their expertise. Instead of only treating patients once illness has set in, they can now work upstream, helping people stay healthier for longer. This shift is part of what many now call Medicine 3.0 — a philosophy focused on proactive, prevention-first healthcare, driven by data, diagnostics, and personalized interventions, rather than reactive disease management.
Medicine 3.0 has created a perfect tailwind for this industry. It reframes the doctor’s role: less about acute care, more about identifying risks early, optimising performance, and guiding long-term health trajectories. That aligns neatly with what longevity clinics promise, and it’s attracting a new generation of physicians who want to practice in this forward-looking model.
But doctors aren’t the only ones building here. There’s strong interest from venture capital and private equity — often as strategic investors rather than just financial backers. I’ve had conversations with PE firms actively assembling the pieces to launch their own chains of longevity clinics, combining capital with operational teams. Hospitality brands are also stepping in, particularly at the luxury end, where embedding a clinic into a five-star hotel can add a high-ticket, high-margin layer to their guest offering.
Then there’s the doctor–businessperson partnership model, which seems to be the most common. A doctor brings clinical credibility, while a business operator handles brand, operations, and scale. You see this in Mitohealth (Seedly CEO & founder teamed up with Dr. Ryan), in Everlab (Sam Kothari, Airwallex commercial team joined hands with Dr Steven Lu and others), and in other up-and-coming players. It’s the same pairing that drives a lot of my own work in longevity — different skill sets, but a shared belief in what’s possible.
3. Emerging Business Models
1. Retreat-based longevity clinics
These are often set inside luxury resorts or five-star hotels. Guests spend a week or more living on-site, getting complete health testing, treatments, and wellness activities. Costs can range from USD 10,000 to 20,000 (or higher) for a single stay. In Bali, several resorts now position themselves as wellness retreats, and some are starting to add longevity services.
2. Urban longevity clinics
These operate like high-end medical centers in major cities. Everlab in Melbourne, MitoHealth (from Singapore, now targeting the US), and Chi Longevity in Singapore are examples. They focus on advanced diagnostics, continuous monitoring, and personalised health plans. Everlab starts at around USD 3,000 a year, while MitoHealth promotes 100+ biomarker testing with doctor consultations for under USD 400 (though full annual costs are likely USD 1,500–2,000). Chi Longevity has also partnered with the Four Seasons Hotel Singapore, showing how urban clinics can work with hospitality brands to expand their reach.
3. Luxury fitness and hospitality spillover
Luxury gyms and hotels are moving into the wellness and longevity space. Equinox began as a high-end fitness chain and opened Equinox Hotels in 2019, giving clients a fully integrated wellness experience. Virgin Active remains in the luxury fitness space, but has not yet entered hotels. In places like Bali, wellness hotels are positioning themselves to attract longevity-focused guests, even if they don’t use that term.
4. Exclusive membership clubs
The newest and most premium model. Memberships cost between USD 50,000 and 100,000 a year. These clubs often cap members at 50–100 people and include every possible service — full diagnostics, personalised protocols, regular check-ins, access to specialists, and concierge-level care. From what I’ve heard, several of these are preparing to launch, targeting ultra-wealthy clients who want all-inclusive preventive health without the hassle of separate bookings.
Why this matters
Urban clinics are the main base for most longevity brands. But partnerships with hotels and fitness clubs open new ways to reach customers, build habits, and justify higher prices.
For consumers, a “wellness resort” and a “longevity clinic” can feel similar — the difference is usually the medical team and the level of testing.
For business owners, these spillover models show how to fit longevity into daily life or short luxury stays, making the experience more valuable and keeping clients coming back.
4. Economics and Growth Challenges
On paper, the promise of longevity clinics is compelling:
They sit at the intersection of health and wellness, combining the aspirational lifestyle positioning of wellness with the credibility and rigor of medical-grade services.
This convergence creates a high-value, high-trust offering — one that can command premium pricing and sustain a better business model than wellness alone.
The market is young but clearly growing, with consumers increasingly willing to invest in preventive health.
In practice, the economics are far less forgiving.
High build-out costs
A well-equipped urban clinic is a multi-million-dollar project. It’s not just about renting space and buying a few devices — it requires:
High-precision imaging and diagnostic equipment
Advanced lab capabilities (currently outsourced but that increases cost)
Multi-disciplinary medical teams
The operational overhead of running both a healthcare facility and a luxury customer experience
Add regulatory compliance and quality assurance to the mix, and your burn rate climbs before your first client walks in.
Expansion complexity
Opening a second location in the same city is manageable.
Entering a new geography is essentially a full re-launch.
Each market has different licensing rules, cultural attitudes toward preventive medicine, and zero brand awareness.
The frequency problem
Hospitals can rely on insurance-backed repeat visits. Longevity clinics can’t.
Even committed clients might only visit a few times a year.
This forces operators into high-ticket pricing ($3,000 at the low end, $50,000–$100,000 for ultra-exclusive memberships) or bundled offerings that mix diagnostics, interventions, and lifestyle experiences.
Acquisition costs
Selling a $50,000 membership is not the same as selling a $100 product.
Digital ads at this ticket size are rarely profitable.
This is why many operators now rely on luxury travel, hospitality partnerships, and curated in-person events as acquisition funnels — where one conversion can justify a high-touch sales process.
The reality
This is not a “land-and-expand” industry. It is:
Capital-intensive
Regulation-bound
Dependent on a small but deeply invested customer base
Scaling is possible — but it’s slow, expensive, and unforgiving to missteps.
5. Everlab’s approach
Everlab is a good case study in how to build a modern, urban longevity clinic without trying to be all things to all people. Founded in Australia and now operating in Melbourne and Sydney, Everlab positions itself as a preventive health service for people who are already “healthy” — but want to know, and optimise, much more. The pitch is simple: detect risk earlier, measure more precisely, and act before problems become symptoms.
Membership model
The core membership is ~US$3,000 for 12 months with six-monthly testing and a digital dashboard; a lower-touch diagnostics product is listed around US$1,500..
The entry-level price is intentionally accessible compared to ultra-exclusive clubs — but once members opt into more specialised testing, interventions, and add-on programs, annual spend can easily climb into the $10,000–$15,000 range.
This tiered structure allows Everlab to serve a broader base while still monetising higher-value customers deeply.
Data-first, but human-led
Everlab is part of what Peter Attia calls Medicine 3.0:
Moving away from reactive care toward continuous measurement, prevention, and personalisation.
100+ biomarker panels, advanced imaging, and functional tests feed into a personalised plan created and monitored by doctors.
While the tech and data are central, Everlab emphasises human interpretation — keeping the service anchored in trust, not just dashboards.
Urban anchor, hospitality spillover
Everlab’s clinics are in high-income, high-density urban centres. But the model is portable into hospitality partnerships — as seen with Chi Longevity’s collaboration with Four Seasons Singapore.
A luxury hotel may host an Everlab-style program as a guest experience add-on, giving travellers a “trial” that can lead to full membership.
This bridges the acquisition gap we discussed in Section 4 — letting the clinic meet its ideal customer where they already are.
Capital & growth
Everlab raised A$3M pre-seed in December 2023 (led by b2venture) to build its preventive-care OS, followed by a US$15M seed in July 2025 (led by Left Lane Capital) to scale clinics and its AI platform.
The raise is modest compared to health-tech giants, but significant for a clinical model still proving itself commercially.
By staying focused on premium urban markets first — and treating hospitality integration as a growth lever rather than a starting point — Everlab is avoiding the overreach that has sunk other high-cost wellness concepts.
If you’re looking for a signal of where the longevity clinic space is headed, Everlab offers a template:
Start premium but not inaccessible
Lead with credible medicine, not just wellness buzzwords
Layer in lifestyle and hospitality only once the clinical core is strong
6. The Consumer Mindset — and Why Wellness Crossovers Matter
The biggest question for most people is simple: “Do I need this now?”
Human nature tends to delay action until there’s a visible problem. In your 30s, the idea of stepping into a “clinic” — even a luxury one — feels unnecessary, almost like admitting something is wrong. Ego plays a role. Preventive healthcare sounds logical, but emotionally, most people only take it seriously when the first aches, lab anomalies, or family health scares appear in their 40s or 50s.
Cost is another barrier. Spending $1,000–$3,000 a year on testing feels steep if the last round came back “all clear.” Many only return after a red flag. I’ve been there — my own first round of deep tests came back clean except for low vitamin D. I haven’t rushed back, but I know I’ll go again soon, aiming for a deeper panel next year. That’s how most people think: a mix of curiosity, cost-consciousness, and reactive health habits.
This is where hospitality and fitness crossovers change the equation. If the “clinic” is inside a Four Seasons or built into a week-long wellness retreat in Bali, the frame shifts. It’s not “going to get checked” — it’s “investing in myself” during an immersive, high-end experience. The setting becomes part of the perceived benefit.
Luxury gyms have proven this model. Equinox started as a premium fitness brand, then opened Equinox Hotels in 2019 — merging workouts, recovery, nutrition, and sleep into a single, seamless stay. Virgin Active hasn’t gone into hotels, but its flagship clubs now integrate spa services, recovery tools, and lifestyle programming under one roof. In Bali, wellness resorts are quietly adding diagnostics, recovery therapies, and doctor consults to their detox and yoga packages.
For longevity operators, these crossovers matter for three reasons:
Lower emotional friction — People are more willing to book a wellness retreat than a medical check-up.
Habit anchoring — Multi-day or daily interactions help protocols stick.
Right audience, already gathered — Luxury hotels, retreats, and premium gyms attract the exact profile willing to invest in high-end preventive care.
In short: the more longevity blends into aspirational wellness, the easier it becomes to attract the “healthy but curious” — the group that may never walk into a clinic on their own.
7. What’s Next for Longevity Clinics
Longevity clinics are still in their first chapter. Most are under two years old, testing formats, refining protocols, and figuring out where the real market pull lies. Right now, it’s a mix of early adopters, high-net-worth individuals, and health-obsessed executives. But the next phase will be about finding scale without losing exclusivity.
Here’s where the shifts are likely to happen:
1. More hybrid models
Urban clinics like Everlab, MitoHealth, and Chi Longevity will keep their city footprints but plug into luxury hospitality and fitness ecosystems. Expect more Four Seasons–style partnerships, high-end resort collaborations, and even premium cruise wellness programs offering onboard diagnostics.
2. Tiered access and pricing
The $50,000–$100,000 exclusive membership clubs will emerge alongside “lite” packages that start under $1,000. This opens the funnel — younger, healthier clients can start with a base diagnostic panel and upgrade when ready.
3. Tech-enabled continuity
Expect more at-home testing, continuous monitoring wearables, and AI-driven coaching to keep clients engaged between in-person visits. The industry’s challenge will be to avoid overwhelming people with too much data while still proving value.
4. Insurance and corporate health plans
Right now, preventive longevity services sit outside most insurance coverage. If insurers begin subsidising parts of the diagnostic or monitoring process — or if corporates offer it as a benefit for senior leadership — the addressable market could expand dramatically.
5. Blurring lines with wellness and fitness
The term “longevity” may eventually fade in marketing language, replaced by “high performance health” or “next-level wellness.” This will make it easier to reach the healthy-but-curious segment without triggering medical anxiety.
The underlying truth: people still resist thinking of themselves as “patients” until they feel unwell. The next decade of longevity will be won by brands that make preventive health feel aspirational, social, and seamlessly woven into the lifestyles people already aspire to live.
Closing Notes
I’ve been watching the rise of longevity clinics with a mix of curiosity and caution. As someone building a longevity science brand, I see the same patterns play out here that I’ve seen in other industries — the early hype, the premium positioning, the scramble to define the category before the market does it for you.
Everlab, in particular, feels like a good lens to study this space. It’s urban, science-led, and backed by serious investors — but it’s also young, still testing its business model, and figuring out the right balance between accessibility and exclusivity. That balance is the holy grail.
From my side, I’m less interested in whether “longevity clinics” as a label survives, and more in how these experiences will be absorbed into everyday life. If they can escape the trap of being just another high-ticket wellness trend and instead deliver measurable, lasting benefits, they could reset how preventive health is delivered.
Until then, I’ll keep watching, learning, and talking to the people building this next wave. Because the truth is — whether it’s in a lab, a clinic, or a hotel — the tools for living better for longer are only going to get sharper. The question is who will make them accessible, and who will make them worth the price.
Thank you for reading. I appreciate you taking the time to dive into this piece with me. If you found it useful, consider sharing it with friends or colleagues who might be curious about where longevity clinics — and preventive health as a whole — are headed.
I’d love to hear your thoughts on this new, more exploratory style of writing. Does it help you see the industry in a different way? Does it raise new questions for you?
👋🏼 Until next Sunday
— Shan